Wednesday, June 25, 2014

Google Introduced advanced Video Advertising certification Program

An advanced certification in Video Advertising is now available to all members of Google Partners.

This new certification is designed to recognise users with expertise in video advertising on YouTube and the Google Display Network.

To earn the Video Advertising advanced certification, you'll need to get certified in AdWords. Once you've done that, follow these steps to get your advanced certification:




1.  Sign in to Google Partners and click the Video Ads link
2.  Review the training materials on the Video Advertising page
3.  When you're ready, take the Video Advertising exam

Google will provide a printable HTML version of your Video Advertising advanced certificate will be available on your My profile page.

Monday, June 16, 2014

Google AdWords policies Update 2014

This is a preview of the upcoming Policy Center

According to google policies here will not go into effect until around September and are subject to change. To see the policies in effect until then, visit the current Policy Center.







Google Ad-words policies cover four broad areas:

  •  Prohibited content: Content you're not allowed to promote on the Google Network
  •  Prohibited practices: Things you can't do if you want to advertise with us
  •  Restricted content: Content you can advertise, but with limitations
  •  Editorial and technical: Quality standards for your ads and website 

Prohibited Content

Counterfeit Goods

Google does not allow the promotion of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to (or substantially indistinguishable from) the trademark of another. These goods mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Dangerous Products or Services

Google adwords want to help keep people safe both online and offline, so google adwords don't allow the promotion of some products or services that cause damage, harm, or injury. Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products

Products or Services that Enable Dishonest Behavior

Google adwords  value honesty and fairness, so google adwords  don't allow the promotion of products or services that are designed to enable dishonest behavior. Examples of products or services that enable dishonest behavior: Hidden or "secret" surveillance devices; hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services

Offensive or Inappropriate Content

Google adwords value diversity and respect for others, and google adwords  strive to avoid offending users with ads or websites that are inappropriate for Google adwords ad network. For this reason, google adwords  don't allow the promotion of any of the following:
  • hatred; violence; harassment; racism; sexual, religious, or political intolerance, or organizations with such views
  • content that's likely to shock or disgust
  • content that's exploitative or appears to unfairly capitalize at the expense of others
Examples of inappropriate or offensive content: bullying or intimidation of an individual or group, racial discrimination, hate group paraphernalia, graphic crime scene or accident images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of endangered species, ads using profane language


Prohibited Practices

Abuse of the Ad Network

Google adwords want ads to be useful, varied, relevant and safe for users when serving them across the Google Network. As a result, google adwords don't allow any of the following:
  • malicious ads, sites, or apps
  • ads promoting sites that offer little unique value to users and are focused primarily on traffic generation
  • businesses that attempt to gain an unfair advantage in the ad auction
  • businesses that attempt to bypass Google adwords review processes
All of Google adwords policies are crafted to protect a high quality user experience, and we've built enforcement systems and processes to prevent ads that fall below these standards from serving. Google adwords  take any attempts to trick or circumvent Google adwords ad review processes very seriously, so play fair.
Examples of abuse of the ad network: promoting content that contains malware; "cloaking" or using other techniques to hide the true destination that users are directed to; "arbitrage" or promoting destinations for the sole or primary purpose of showing ads; promoting "bridge" or "gateway" destinations that are solely designed to send users elsewhere; advertising with the sole or primary intent of gaining public social network endorsements from the user; "gaming" or manipulating settings in an attempt to circumvent Google adwords policy review systems

Irresponsible Data Collection & Use

Google adwords want users to trust that information about them will be respected and handled with appropriate care. As such, Google adwords advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate security measures. Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religionExamples of irresponsible data collection & use: obtaining credit card information over a non-secure server, promotions that claim to know a user's sexual orientation or financial status

Misrepresentation of Self, Product, or Service

Google adwords don't want users to feel misled by ads that they deliver, and that means being upfront, honest, and providing them with the information that they need to make informed decisions. For this reason, google adwords don't allow the following:
  • promotions that prompt users to initiate a purchase, download, or other commitment without first providing all relevant information and obtaining the user's explicit consent
  • promotions that represent you, your products, or your services in a way that is not accurate, realistic, and truthful
Examples of misrepresentation: omitting or obscuring billing details such as how, what, and when users will be charged; omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties; failing to display tax or licence numbers, contact information, or physical address where relevant; making offers that aren't actually available; making misleading or unrealistic claims regarding weight loss or financial gain; collecting donations under false pretenses; "phishing" or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information


Restricted Content

The policies below cover content that is sometimes legally or culturally sensitive. Online advertising can be a powerful way to reach customers, but in sensitive areas, google adwords also work hard to avoid showing these ads when and where they might be inappropriate.
For that reason, google adwords allow the promotion of the content below, but on a limited basis. These promotions may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Note that not all ad products, features, or networks are able to support this restricted content. Further details can be found in the Policy Center.

Adult-Oriented Content

Google restricts the promotion of the following types of adult-oriented content:
  • offline adult entertainment
  • adult merchandise
  • dating services
  • international bride services
  • sexually suggestive content
  • images containing exposed skin and nudity
When promoting adult content, you may not do any of the following:
  • violate applicable laws or regulations for any location that your campaign targets
  • target minors
  • promote sexually explicit content
  • promote content with underage or non-consensual sexual themes
  • promote escort services or other services that may be interpreted as providing sexual acts in exchange for compensation
Examples of restricted adult content: strip clubs, erotic cinemas, sex toys, adult magazines, sexual enhancement products, matchmaking sites, models in sexualized poses

Alcoholic Beverages

Google restricts the promotion of alcoholic beverages and drinks that resemble alcoholic beverages. When promoting alcoholic beverages, you may not do any of the following:
  • violate applicable laws and industry standards for any location that your campaign targets
  • target individuals below the legal drinking age
  • imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing
  • imply that drinking alcohol provides health or therapeutic benefits
  • portray excessive drinking in a positive light or feature binge or competition drinking
  • show alcohol being consumed in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the performance of any task requiring alertness or dexterity
Examples of restricted alcoholic beverages: beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits

Copyrighted Content

Google restricts the promotion of copyrighted content. If you would like to promote copyrighted content and believe that you're legally authorized to do so, you can send your copyright documentation to google adwords team. to be certified to advertise. Visit Google adwords page on removing content from Google to learn how google adwords handle copyright-related issues or to submit a copyright-related complaint.

Gambling-Related Content

Google restricts the promotion of the following gambling-related content:
  • offline and online gambling
  • online gambling-related information
  • online games played for money or prizes
  • online casino-based games, regardless of whether money is exchanged
When promoting gambling-related content, you need to do the following:
  1. Comply with applicable laws and industry standards for any location that your campaign targets.
  2. Meet local licensing requirements for all gambling-related products and services that you're promoting.
  3. Clearly display information on your website about responsible gambling.
  4. Ensure that you don't target minors.
Additionally, you must receive pre-authorization from Google before promoting any online gambling-related content.
Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-fun" games; non-casino-based cash game sites

Healthcare-Related Content

Google restricts the promotion of healthcare-related content such as the following:
  • over-the-counter medication
  • prescription medication and information about prescription medication
  • online and offline pharmacies
  • pregnancy and fertility-related products and services
  • medical services and procedures
  • medical devices and tests
  • clinical trial recruitment
  • sexual enhancement treatments
The restrictions that apply to this content will vary depending on the product or service that you're promoting and the countries that you're targeting.
Depending on the content that you're promoting and the countries where your ads appear, you may need to apply for pre-authorization with Google before advertising healthcare-related content.

Political Content

When promoting political content, you need to comply with the following:
  • applicable laws and industry standards for any location that your campaign targets
  • any applicable election "silence periods"
  • Google's country-specific requirements
Examples of political content: promotion of political parties or candidates, political issue advocacy

Trademarks

There are multiple factors that determine when trademarks can be used in AdWords text ads. Along with the factors described in Google adwords Policy Center, these policies apply only to trademarked terms where the owner submitted a valid complaint to Google and requested that the terms be restricted in Google text ads.


Editorial & Technical Requirements

Google adwords want to deliver ads that are engaging for users without being annoying or difficult to interact with, so we've developed editorial requirements to help keep your ads appealing to users. We've also specified technical requirements to help users and advertisers get the most out of the variety of ad formats Google adwords offer.

Editorial & Professional Requirements

In order to provide a quality user experience, Google requires that all promotions meet high professional and editorial standards. Google adwords  only allow promotions that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with. Examples of promotions that don't meet these editorial and professional requirements:
  • a display URL that does not accurately reflect the URL of the landing page, such as "google.com" taking users to "gmail.com"
  • overly generic ads that contain vague phrases such as "Buy products here"
  • gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!!
  • sites that are under construction, parked domains, or are just not working
  • sites that have disabled the browser's back button
  • sites that are not viewable in commonly used browsers

Technical Requirements

In order to help you provide a quality user experience and deliver attractive, professional looking ads, Google has developed technical specifications for Google adwords ad units. Google adwords only allow promotions that comply with these technical specifications, so please review the technical requirements for all ad formats that you're using. Examples of technical requirements: character limits for the ad headline or body, image size requirements, file size limits, video length limits, aspect ratios 

Friday, February 14, 2014

Matt Cutts Page Layout Algorithm Update 6th Feb 2014

Matt Cutts, Google’s head of search spam, stated that Google has released a refresh of Page Layout Algorithm in his tweet.

If you observed a change in organic search ranking or traffic of your webpage last week, this may be the result of Google’s updated Page Layout Algorithm. Google introduced the page layout algorithm in January 2012, and updated it in October 2012.Now on Feb. 6, 2014. This is also known as Top Heavy Algorithm.
This update demotes the ranking of those webpage having too many ads ads on the top and if the ads are distracting to users.

As for what the page layout algorithm was specifically targeting, a lot of people are speculating that it might be affecting websites that seem to utilize the endless scrolling technique, and often with a lot of white space and larger than normal font size. It’s becoming more common in news websites, but the trend has been moving to regular sites.

Thursday, February 13, 2014

Matt Cutts Update for Guest Blogging in SEO



Matt Cutts stated in his personal blog if you are using guest blogging to gain link building, then you need to stop it in 2014. Because according to Matt Cutts it’s become the more spammy practice. He has given an example spam email he received:

My name is XXXXXXX XXXXXXXX and I work as a content marketer for a high end digital marketing agency in [a city halfway around the world]. I have been promoting high quality content in select niches for our clients.
We are always on the lookout for professional, high class sites to further promote our clients and when I came across your blog I was very impressed with the fan following that you have established. I [sic] would love to speak to you regarding the possibility of posting some guest articles on your blog. Should you be open to the idea, we can consider making suitable contribution, befitting to high standard of services that your blog offers to larger audience.
On my part, I assure you a high quality article that is-
- 100% original
- Well written
- Relevant to your audience and
- Exclusive to you

We can also explore including internal links to related articles across your site to help keep your readers engaged with other content on your blog.
All I ask in return is a dofollow link or two in the article body that will be relevant to your audience and the article. We understand that you will want to approve the article, and I can assure you that we work with a team of highly talented writers, so we can guarantee that the article would be insightful and professionally written. We aim to write content that will benefit your loyal readers. We are also happy to write on any topic, you suggest for us.


According to him, it’s the violation of Google’s quality guidelines. Guest Blogging, was considered as an honor for the guest blogger, especially when the high –profile website invited others for guest blogging.

Saturday, December 29, 2012

Basic Steps to Make Joomla Websites Search Engine Friendly

Content management platforms (CMS) like Joomla is not search engine friendly from the base. You have to work on it to make it SEO Friendly, although it contains very powerful and dynamic features. The components that belong to Joomla websites are very vibrant than other CMS platforms, which provide a good value to your Joomla websites. If you want to use full power of search engine friendliness of joomla website you need to following basic steps.

Type of Server
This is the first basic step because if you are using Windows Server to host your Joomla website then it will be difficult URL rewriting. Since any rewrite module not easily work with Windows Server. So set up your Joomla website to Apache server to get rid of these type of hurdles.

Change htaccess.txt to .htaccess

You have to change htaccess.txt to .htaccess because it is necessary for allowing URL rewriting to make your URLs search engine friendly.

Allow Search Engine Friendly URLs and URL rewriting:

Enable Search Engine Friendly URLs and URL Rewriting options to “Yes” in your joomla websites global configuration. It enables you to replace and rewrite it with the alias of the menu item.

For this as we discussed above you need to rename .htaccess.txt to .htaccess.

Eliminate “/images/” from Robot.txt file

Images can be a good source of traffic from search engines in the search engine optimization process. But in Joomla robot.txt file which automatically generated on installation, it contain a prohibit rule for image directory, which instruct search engines not to search or index the image folder. So immediately remove /images/ from your robot.txt file.

Manage Your Meta Data and Alt Tags:

Your meta description and tile tags are very useful in search engine optimization. Use your targeted keywords in meta description and title . Alt tag is also useful for image optimization.

Thus using all above techniques you can make your joomla website search engine friendly. And you can also get full benefits of all dynamic features and powerful components of Joomla website. With flexible framework and rapid updating abilities makes Joomla websites more valuable for search engine optimization and your business growth.

Thursday, December 23, 2010

New Website Checklist

Many companies and small businesses have a Website that is reasonably non-functional. The Websites just do not attract visitors, let alone customers or bring about sales – and a fantastic marketing opportunity goes to waste. With Internet competition on the increase, more and more Websites are being left out in the cold.
So before creating a new Website, it is essential to do some preliminary research. Identifying the Target Market and the resulting Keyword Research are necessary precursors to Website implementation.

Keep in mind your objectives when creating a new Website:
  • The Rankings must be good for selected Keyword phrases.
  • The Search Engine Results Page (SERP) must entice the visitor into visiting the Website.
  • The Marketing message in the Website must result in new customers.

Here is a checklist that covers the essential aspects of setting up a New Website. The comments are not complete (this would take pages and pages) – they are only mind joggers. You can find plenty of articles on the Internet which will supply in depth details:


Website Name
Use Words in the URL relating to the content, so that visitors can easily remember the URL.

Website Hosting
Choose a Website host that offers reliable and personal service, with minimal downtime. The software available must be flexible enough to allow continuous Website Optimisation.
Demographics
It is imperative to select your target market before a start on the Website build is made. You must know the age group, educational level, technical knowledge and degree of sophistication of your target audience. Identifying the target market goes hand in hand with Keyword research. You cannot optimise Keywords without knowing the target market.
Keyword Research
Keyword Research is needed from the start as it affects the content and every aspect of the Website. Each Web page must incorporate targeted Keyword Phrases.
Website Content
Select page topics and create the write-up. The write-up must stick to the topic and incorporate the Keyword Phrases selected for the topic. The Website must be friendly and direct. The Website must be professional.
Density Analysis
Originally SEO involved making sure that selected Keywords had a Density of 5%. Nowadays this will be regarded as Keyword stuffing. A Density analysis is still of value - check to see if a Keyword or Keyword phrase has been used too frequently (or too infrequently). Use synonyms to avoid any problems and improve the chances of a Search hit.
The Opposition
Do a search using your Keywords, and check how the opposition is going, and what they are using to get better rankings. When the new Website is up and running, remember that the "Sandbox effect" will operative.
Contact Us page
The "Contact Us" page should (if it has not been done elsewhere) establish trust and credibility.
Graphics
Create a Company Logo, Images and Slideshows. A favicon.ico should be included with the Images. Make sure that the Company Logo has an explanatory ALT tag containing Keywords - it often appears in the SERP listing. Minimise Image sizes to improve response times.

The Meta Tags and Page Titles
The Keyword tags, Description tags and Page Titles must be optimally set. The resulting Search Engine Results Page (SERP) listing must be inviting.

Website Template
It is important that all the Web Pages are consistent, have the same look and feel, and are attractive. Create a Website Template that defines the layout, theme, style, colours and Fonts. A Website Template will also speed up development. An ASP.Net Master Page makes an ideal Template, and will ensure consistency between Web pages.
Cascading Style Sheets (CSS)
CSS is also necessary for consistency between Web pages. Use CCS to ensure that Printing does not include superfluous text, and that the font is not too small.
Navigation
Choose the navigation style - vertical or horizontal are the alternatives. Also choose the style of the Menus and Sub Menus. Above all, page navigation must be simple and easy.

Website Statistics
Set up tracking statistics, or use Visual Basic and SQL Server to derive and store customised statistics.

Website Submissions
Submit the Website to the Search Engines and directories at the earliest moment, even if it is not complete. Submit the Website to any local directories.

Backlinks
Start submitting quality articles to submission Websites.
Intelligent Web Pages Visual Basic.net can be used to vary Headings, Advertisements, Content and Images.

And finally ...

When the Website has been built, check that all the SEO Tips that you can find have been implemented. And keep checking on a regular basis. This is not a one-time task.


Sunday, November 28, 2010

General Mistakes in Search Engine Optimization Process


Search engine optimization process is a procedure to make your website search engine friendly, so that it can be easily accessible to both visitors as well as search engines. There are some general mistakes which people do when they start search engine optimization process.


  • Lack of research to select keywords & phrases- If you don’t do the proper research while selecting the targeted keywords & phrases then there may be a chance of losing an important part of traffic. A proper research of targeted keyword can make your website ranking higher and a lack of research can break your site’s traffic.

  • The badly written content of website – As we all know content is king. The web crawlers love the content, so your content should be unique and related to product and business information to make your site search engine friendly. If your website content is poorly written, not related to your business and never updated then your website is lacking the interest of users, as well as search engines that means your site is neither search engine friendly, nor user friendly. Your content should your targeted keyword phrases.

  • Use of black hat SEO Techniques- Use of black hat SEO techniques which are unethical also down your search engine ranking on search engines. These black hat SEO techniques contain keyword stuffing, invisible text etc. The search engine crawlers now become very aware of these black hat SEO techniques and can mark them to ban you site. So, use an ethical way for search engine optimization of your website.

  • Poorly Designed Website: Search engine friendly website design also play also a crucial role in search engine optimization process. A poor website design contains poorly designed frames, too much use of flash, improper website navigation structure, complex website design. A search engine friendly website design as discussed in previous blog helpful to increase your search engine ranking as well as user friendly.

  • Use of Improper Meta Tags and Alt Tags: If you use improper Meta tags it will make your rank down. These tags should be used properly in every page of website. Use relevant keyword phrases in Title tags, Meta tags, Alt tags to make your website search engine friendly.

An ethically optimized website does not acquire its way overnight; a successful search engine friendly website requires lot of hard work, patience and consistency with your work.

Jeniffer Jen blogs about “SEO friendly website development “at Click4Joomla. You can also follow me on Twitter @websitewithseo