Type of Server
This is the first basic step because if you are using Windows Server to host your Joomla website then it will be difficult URL rewriting. Since any rewrite module not easily work with Windows Server. So set up your Joomla website to Apache server to get rid of these type of hurdles.
Change htaccess.txt to .htaccess
You have to change htaccess.txt to .htaccess because it is necessary for allowing URL rewriting to make your URLs search engine friendly.
Allow Search Engine Friendly URLs and URL rewriting:
Enable Search Engine Friendly URLs and URL Rewriting options to “Yes” in your joomla websites global configuration. It enables you to replace and rewrite it with the alias of the menu item.
For this as we discussed above you need to rename .htaccess.txt to .htaccess.
Eliminate “/images/” from Robot.txt file
Images can be a good source of traffic from search engines in the search engine optimization process. But in Joomla robot.txt file which automatically generated on installation, it contain a prohibit rule for image directory, which instruct search engines not to search or index the image folder. So immediately remove /images/ from your robot.txt file.
Manage Your Meta Data and Alt Tags:
Your meta description and tile tags are very useful in search engine optimization. Use your targeted keywords in meta description and title . Alt tag is also useful for image optimization.
Thus using all above techniques you can make your joomla website search engine friendly. And you can also get full benefits of all dynamic features and powerful components of Joomla website. With flexible framework and rapid updating abilities makes Joomla websites more valuable for search engine optimization and your business growth.