Basic Steps to Make Joomla Websites Search Engine Friendly

Content management platforms (CMS) like Joomla is not search engine friendly from the base. You have to work on it to make it SEO Friendly, although it contains very powerful and dynamic features. The components that belong to Joomla websites are very vibrant than other CMS platforms, which provide a good value to your Joomla websites. If you want to use full power of search engine friendliness of joomla website you need to following basic steps.

Type of Server
This is the first basic step because if you are using Windows Server to host your Joomla website then it will be difficult URL rewriting. Since any rewrite module not easily work with Windows Server. So set up your Joomla website to Apache server to get rid of these type of hurdles.

Change htaccess.txt to .htaccess

You have to change htaccess.txt to .htaccess because it is necessary for allowing URL rewriting to make your URLs search engine friendly.

Allow Search Engine Friendly URLs and URL rewriting:

Enable Search Engine Friendly URLs and URL Rewriting options to “Yes” in your joomla websites global configuration. It enables you to replace and rewrite it with the alias of the menu item.

For this as we discussed above you need to rename .htaccess.txt to .htaccess.

Eliminate “/images/” from Robot.txt file

Images can be a good source of traffic from search engines in the search engine optimization process. But in Joomla robot.txt file which automatically generated on installation, it contain a prohibit rule for image directory, which instruct search engines not to search or index the image folder. So immediately remove /images/ from your robot.txt file.

Manage Your Meta Data and Alt Tags:

Your meta description and tile tags are very useful in search engine optimization. Use your targeted keywords in meta description and title . Alt tag is also useful for image optimization.

Thus using all above techniques you can make your joomla website search engine friendly. And you can also get full benefits of all dynamic features and powerful components of Joomla website. With flexible framework and rapid updating abilities makes Joomla websites more valuable for search engine optimization and your business growth.

New Website Checklist

Many companies and small businesses have a Website that is reasonably non-functional. The Websites just do not attract visitors, let alone customers or bring about sales – and a fantastic marketing opportunity goes to waste. With Internet competition on the increase, more and more Websites are being left out in the cold.

So before creating a new Website, it is essential to do some preliminary research. Identifying the Target Market and the resulting Keyword Research are necessary precursors to Website implementation.

Keep in mind your objectives when creating a new Website:

• The Rankings must be good for selected Keyword phrases.
• The Search Engine Results Page (SERP) must entice the visitor into visiting the Website.
• The Marketing message in the Website must result in new customers.

Here is a checklist that covers the essential aspects of setting up a New Website. The comments are not complete (this would take pages and pages) – they are only mind joggers. You can find plenty of articles on the Internet which will supply in depth details:


Website Name
Use Words in the URL relating to the content, so that visitors can easily remember the URL.

Website Hosting

Choose a Website host that offers reliable and personal service, with minimal downtime. The software available must be flexible enough to allow continuous Website Optimisation.

Demographics

It is imperative to select your target market before a start on the Website build is made. You must know the age group, educational level, technical knowledge and degree of sophistication of your target audience. Identifying the target market goes hand in hand with Keyword research. You cannot optimise Keywords without knowing the target market.

Keyword Research

Keyword Research is needed from the start as it affects the content and every aspect of the Website. Each Web page must incorporate targeted Keyword Phrases.

Website Content

Select page topics and create the write-up. The write-up must stick to the topic and incorporate the Keyword Phrases selected for the topic. The Website must be friendly and direct. The Website must be professional.

Density Analysis

Originally SEO involved making sure that selected Keywords had a Density of 5%. Nowadays this will be regarded as Keyword stuffing. A Density analysis is still of value - check to see if a Keyword or Keyword phrase has been used too frequently (or too infrequently). Use synonyms to avoid any problems and improve the chances of a Search hit.

The Opposition

Do a search using your Keywords, and check how the opposition is going, and what they are using to get better rankings. When the new Website is up and running, remember that the "Sandbox effect" will operative.

Contact Us page

The "Contact Us" page should (if it has not been done elsewhere) establish trust and credibility.

Graphics

Create a Company Logo, Images and Slideshows. A favicon.ico should be included with the Images. Make sure that the Company Logo has an explanatory ALT tag containing Keywords - it often appears in the SERP listing. Minimise Image sizes to improve response times.

The Meta Tags and Page Titles

The Keyword tags, Description tags and Page Titles must be optimally set. The resulting Search Engine Results Page (SERP) listing must be inviting.

Website Template

It is important that all the Web Pages are consistent, have the same look and feel, and are attractive. Create a Website Template that defines the layout, theme, style, colours and Fonts. A Website Template will also speed up development. An ASP.Net Master Page makes an ideal Template, and will ensure consistency between Web pages.

Cascading Style Sheets (CSS)

CSS is also necessary for consistency between Web pages. Use CCS to ensure that Printing does not include superfluous text, and that the font is not too small.

Navigation

Choose the navigation style - vertical or horizontal are the alternatives. Also choose the style of the Menus and Sub Menus. Above all, page navigation must be simple and easy.

Website Statistics

Set up tracking statistics, or use Visual Basic and SQL Server to derive and store customised statistics.

Website Submissions

Submit the Website to the Search Engines and directories at the earliest moment, even if it is not complete. Submit the Website to any local directories.

Backlinks
Start submitting quality articles to submission Websites.
Intelligent Web Pages Visual Basic.net can be used to vary Headings, Advertisements, Content and Images.

And finally ...

When the Website has been built, check that all the SEO Tips that you can find have been implemented. And keep checking on a regular basis. This is not a one-time task.

General Mistakes in Search Engine Optimization Process

Search engine optimization process is a procedure to make your website search engine friendly, so that it can be easily accessible to both visitors as well as search engines. There are some general mistakes which people do when they start search engine optimization process.

• Lack of research to select keywords & phrases- If you don’t do the proper research while selecting the targeted keywords & phrases then there may be a chance of losing an important part of traffic. A proper research of targeted keyword can make your website ranking higher and a lack of research can break your site’s traffic.

• The badly written content of website – As we all know content is king. The web crawlers love the content, so your content should be unique and related to product and business information to make your site search engine friendly. If your website content is poorly written, not related to your business and never updated then your website is lacking the interest of users, as well as search engines that means your site is neither search engine friendly, nor user friendly. Your content should your targeted keyword phrases.

• Use of black hat SEO Techniques- Use of black hat SEO techniques which are unethical also down your search engine ranking on search engines. These black hat SEO techniques contain keyword stuffing, invisible text etc. The search engine crawlers now become very aware of these black hat SEO techniques and can mark them to ban you site. So, use an ethical way for search engine optimization of your website.

• Poorly Designed Website: Search engine friendly website design also play also a crucial role in search engine optimization process. A poor website design contains poorly designed frames, too much use of flash, improper website navigation structure, complex website design. A search engine friendly website design as discussed in previous blog helpful to increase your search engine ranking as well as user friendly.

• Use of Improper Meta Tags and Alt Tags: If you use improper Meta tags it will make your rank down. These tags should be used properly in every page of website. Use relevant keyword phrases in Title tags, Meta tags, Alt tags to make your website search engine friendly.

An ethically optimized website does not acquire its way overnight; a successful search engine friendly website requires lot of hard work, patience and consistency with your work.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on Twitter @websitewithseo

Search Engine Friendly Web Designing

Website Design is an important point while going to develop a website in order to make your business online. In current scenario of online marketing competition, a well designed website play a vital role to nurture your business. A well designed website does not only relate its attractiveness, user friendliness, but also relates to its accessibility i.e. how friendly it is with search engines.

A good web design should be informative, user friendly, easy to access, attractive to end users and friendly with search engines.

Importance of Search Engine Friendly Web Designing:

There are various strategies for search engine optimization such as link development, keywords etc. Search engine friendly design has equal importance like other strategies to improve the search engine ranking.

The search engine friendly web designing is very important for various reasons:

• Due to current online marketing competition, it is necessary to have a search engine friendly designed website.

• Targeted visitors want a beautifully designed website that is easy to navigate.

• For search engines visibility, because your website design and structure affect the search engines crawling and indexation.

• A search engine friendly web design can reduce your cost of advertising.
  

Guidelines for Search Engine Friendly Web Designing:

Here are some important search engine friendly web designing guidelines for web designing.

• Avoid using frames. Web crawlers have lots of difficulties ranking these sites.
• For search engine friendly web designing avoid using JavaScript navigation menus. Then the links are not visible to web crawlers, thus they are not able to follow them.
• Try limited use of flash in for search engine friendly web designing, because any information presented in flash is not readable by spiders.
• Use alt tag for graphics to make your web designing search engine friendly.
• Use text links instead of image links to make your web designing search engine friendly.
• Select a simple design instead of complex, because complex designs are not user friendly. It is necessary to have a user friendly design to design a search engine friendly website.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on Twitter @websitewithseo .

Search Engine Optimization Process (SEO Process) - Search Engine Results Page (SERP) Report

Search Engine Results Page Report:

The final and last step of search engine optimization process is preparation of search engine result page (SERP) report for a specified keyword phrase. The SERP report is the page of website listings that a search engine shows you in result to submitting a search. The SERP report shows summary of your performance in whole SEO process.

Everyone would like to show their website in the top 30 listings, because after there is less chances for someone to visit your website by organic search. There are number of steps which we have discussed in our previous blogs to attain a good search engine ranking.


The essential factors which are involved to generate a SERP report are

1. Selected Keyword
2. Earned Links
3. Research on competitors’ keywords
4. Quality content

1. Selected Keyword— The most important and basic factor for search engine result page (SERP) report preparation is selected keyword. Search engine result page (SERP) report shows, the ranking of website for the keyword you have selected in the first step of search engine optimization process.

2. Earned Links --- The second thing we consider for the preparation of Search engine result page (SERP) report how many quality links you have earned. The quality links mean the links which you have earned from related websites interested in linking to your website. The quality links is the best way to increase the search engine ranking. A website with highest number of quality links is more likely to get listed on top when there is a hard competition. Search engines employ the strength of quality links to decide website’s importance.

3. Research on competitors’ keywords —Research on competitor’s keyword and ranking in the SERPs. Analyze what keywords they are targeting and how you can implement these keywords to your SEO campaign.

4. Quality content- As we all know, content is king. Quality content directs to natural links and search engines usually like the quality content. Quality content is not only for the search engines but also for our customers. Thus the quality content plays a significant role in Search engine result page (SERP) report.


There are many tools available in the market to check your ranking on Search Engine Result Page for your targeted keywords. You can check your search engine page rank with the help of these tools you can see where your website stands on the search engines.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on Twitter @websitewithseo

Search Engine Optimization Process (SEO Process) -Link Popularity

Link Popularity-
In search engine optimization process link popularity refers to how many incoming links your website containing from the other sites whether these links are coming from directories, articles or other websites. The number and quality links that comes from the other websites make your website SEO friendly and improve the website’s ranking.

It is an important factor to make your website SEO friendly by link popularity to which you linking i.e. the links should be worthy. For example a shoes making company link is not worthy for a website development company. Link popularity services help you to promote your business online at global audience reach.

You can start the link popularity to make your website SEO friendly with the help of following steps:

• You can start Link popularity to make your website SEO friendly by exchanging the link with other websites which are interested in exchanging the link with other websites. These sites are available in web directories, where you can search relevant company of your niche.

• Write article for link popularity which contains the rich information about your product and services for link popularity of your websites and submit these articles to the article directories like ezines.com etc.Give your link in the end after your signature. The article should be rich in keywords belongs to your business.

• Web directory submission is also useful for both link popularity and SEO Friendly. Web directory submission creates a good search engine ranking.

• Blog posting is also in trend now days to make your site SEO Friendly. But writing an interesting and keyword rich blog is not only useful for SEO friendly website, but also it can be a good source for link popularity. Post your blog to various web directories and insert the RSS feed. Add link of your website at the end and you can directly offer for the link exchange in you blog.

• Forums are also a useful source for link popularity, because forums are regularly indexed by search engines.

These are some way to increase your link popularity .You can do these activities by yourself or can take the help of professional service providers. Keep in mind that link popularity is not inserting the link here and there, for better search engine ranking it is necessary to contain the quality content in your site. Because it is necessary to attract other site owners.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on https://twitter.com/websitewithseo

Search Engine Optimization Process (SEO Process) -Article Submission

Article Submission:

Like other steps of Search engine optimization process (SEO process), article submission is also an important step to make your website search engine friendly. Article writing and article submission to article directories assist you in providing the back links also. Good and quality content improve the visitor’s frequency and also make your website SEO friendly. But if the it is not submitted in a appropriate way and right article directories your effort of writing article is in vain.




The main motive behind the article submission is to make your site SEO friendly by attracting the large number of visitors. For Search Engine Optimization your article should be related to your business and contains the right keyword related your business. The article submission assists in advertising, marketing and online publicity of your business.


Why go for Article submission for Search Engine Optimization (SEO)?
• Article submission improves your search engine ranking by providing the back links to your site.
• Article submission is best option for link exchange.
• Article submission helps in establishing trust between your potential customers by offering them useful and valuable information about your product and services.


Few factors need to be consider to make your Article SEO friendly
• Article should contain unique and valuable information.
• Article should be relevant and related to your business i.e. it contains the right keywords which defines your products and services.
• Title of article should be directly related to content of the article.
• Articles content should not be too much lengthy because lengthy content lacks interest of viewers.


Links of some article directories are where you can submit your article is
• Ezine Articles
• Buzzle
• articlebase
• Go Articles
• Article Dashboard

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on https://twitter.com/websitewithseo