Unique and good content holds the top most factor (Content is King):Google’s latest SEO algorithms focuses more and more on content. Now major focus on the quality of content rather on keyword saturation. High Quality Content that uses relevant, appropriate keywords and synonyms for those keywords, and focus more on the content than the keywords themselves.
Social Media Factor on SEO Ranking:Social media and social signals continue to become more of a SEO ranking factor. While we didn’t see much growth in this sector, moving forward we believe social media will continue to become more of a dominant SEO ranking factor. And for those that know, Google+ is the leading social media SEO ranking factor, followed by Facebook, Pinterest and Twitter.
As social media growth continues and Google counts social signals as trusted votes for all domains, we’ll continue to see the importance of social platforms continuing. We don’t expect social media growth to falter anytime soon. Google will place more value on social signals from Twitter and Facebook
Mobile-Friendly website in now must for good SEO:Mobile surfing has grown huge in recent years so Google has updated a new mobile friendly algorithm, to improve the mobile user experience and interest. Mobile friendly website is now a very important factor in Google’s search engine ranking algorithm. In January 2015, mobile searches officially surpassed the desktop searches and will continue to grow throughout the year. Early estimates say that there will be as many as 50 billion local searches using mobile devices in 2015.
Luckily Google has also provided us a mobile-friendly-tool to check if websites is mobile friendly or not? If website is not mobile friendly it may lose as much as 30% of your search traffic. Don't you want to be found in those searches?
Increased focus on conversations instead of keywords ranking:In 2013, Google’s Hummingbird update has changed semantic search. Google Search engines are now using intent, context, and meaning in a search query, instead of focusing on keywords to an industry topic. This means "conversational" (or long-tail keyword) phrases will continue to grow in importance for SEO rankings. Now is the time to start tailoring your SEO efforts to engage in a conversation with search engine users.
Online Security Will Play Major role in E-commerce Rankings: If website is taking online payments and deals with sensitive customer information, for better ranking, use proper security measures to safeguard the user’s information. For example, using security certificates and https instead of http will help your website grow in search engine rankings in 2015
Visual-Based SEO Will Make More Impact on Ranking:High quality, original content featuring visual media elements like graphics, images, and video are becoming high performing assets for the top-ranked web pages in 2014, and this is expected to continue throughout 2015. Rich text with visual elements gets priority in SERPs over web pages with just text, and video marketing on YouTube can generate a huge amount of link and social sharing traffic for your site.
Brand Mentions will be Paramount for Link Building:In 2015, proper link building will continue to be necessary. Search engines are now interpreting backlinks coming to and from a website to be more content focused. So content will need to be relevant and trending positively in social media. Brand mentions, or relevant information that the source website is discussing your brand or website, will factor into your SEO ranking efforts.
Start using above best practice and trends in 2015 for better ROI on Search Engine Marketing Strategies.