Friday, February 14, 2014

Matt Cutts Page Layout Algorithm Update 6th Feb 2014

Matt Cutts, Google’s head of search spam, stated that Google has released a refresh of Page Layout Algorithm in his tweet.

If you observed a change in organic search ranking or traffic of your webpage last week, this may be the result of Google’s updated Page Layout Algorithm. Google introduced the page layout algorithm in January 2012, and updated it in October 2012.Now on Feb. 6, 2014. This is also known as Top Heavy Algorithm.
This update demotes the ranking of those webpage having too many ads ads on the top and if the ads are distracting to users.

As for what the page layout algorithm was specifically targeting, a lot of people are speculating that it might be affecting websites that seem to utilize the endless scrolling technique, and often with a lot of white space and larger than normal font size. It’s becoming more common in news websites, but the trend has been moving to regular sites.

Thursday, February 13, 2014

Matt Cutts Update for Guest Blogging in SEO

Matt Cutts stated in his personal blog if you are using guest blogging to gain link building, then you need to stop it in 2014. Because according to Matt Cutts it’s become the more spammy practice. He has given an example spam email he received:

My name is XXXXXXX XXXXXXXX and I work as a content marketer for a high end digital marketing agency in [a city halfway around the world]. I have been promoting high quality content in select niches for our clients.
We are always on the lookout for professional, high class sites to further promote our clients and when I came across your blog I was very impressed with the fan following that you have established. I [sic] would love to speak to you regarding the possibility of posting some guest articles on your blog. Should you be open to the idea, we can consider making suitable contribution, befitting to high standard of services that your blog offers to larger audience.
On my part, I assure you a high quality article that is-
- 100% original
- Well written
- Relevant to your audience and
- Exclusive to you

We can also explore including internal links to related articles across your site to help keep your readers engaged with other content on your blog.
All I ask in return is a dofollow link or two in the article body that will be relevant to your audience and the article. We understand that you will want to approve the article, and I can assure you that we work with a team of highly talented writers, so we can guarantee that the article would be insightful and professionally written. We aim to write content that will benefit your loyal readers. We are also happy to write on any topic, you suggest for us.

According to him, it’s the violation of Google’s quality guidelines. Guest Blogging, was considered as an honor for the guest blogger, especially when the high –profile website invited others for guest blogging.

Saturday, December 29, 2012

Basic Steps to Make Joomla Websites Search Engine Friendly

Content management platforms (CMS) like Joomla is not search engine friendly from the base. You have to work on it to make it SEO Friendly, although it contains very powerful and dynamic features. The components that belong to Joomla websites are very vibrant than other CMS platforms, which provide a good value to your Joomla websites. If you want to use full power of search engine friendliness of joomla website you need to following basic steps.

Type of Server
This is the first basic step because if you are using Windows Server to host your Joomla website then it will be difficult URL rewriting. Since any rewrite module not easily work with Windows Server. So set up your Joomla website to Apache server to get rid of these type of hurdles.

Change htaccess.txt to .htaccess

You have to change htaccess.txt to .htaccess because it is necessary for allowing URL rewriting to make your URLs search engine friendly.

Allow Search Engine Friendly URLs and URL rewriting:

Enable Search Engine Friendly URLs and URL Rewriting options to “Yes” in your joomla websites global configuration. It enables you to replace and rewrite it with the alias of the menu item.

For this as we discussed above you need to rename .htaccess.txt to .htaccess.

Eliminate “/images/” from Robot.txt file

Images can be a good source of traffic from search engines in the search engine optimization process. But in Joomla robot.txt file which automatically generated on installation, it contain a prohibit rule for image directory, which instruct search engines not to search or index the image folder. So immediately remove /images/ from your robot.txt file.

Manage Your Meta Data and Alt Tags:

Your meta description and tile tags are very useful in search engine optimization. Use your targeted keywords in meta description and title . Alt tag is also useful for image optimization.

Thus using all above techniques you can make your joomla website search engine friendly. And you can also get full benefits of all dynamic features and powerful components of Joomla website. With flexible framework and rapid updating abilities makes Joomla websites more valuable for search engine optimization and your business growth.

Thursday, December 23, 2010

New Website Checklist

Many companies and small businesses have a Website that is reasonably non-functional. The Websites just do not attract visitors, let alone customers or bring about sales – and a fantastic marketing opportunity goes to waste. With Internet competition on the increase, more and more Websites are being left out in the cold.
So before creating a new Website, it is essential to do some preliminary research. Identifying the Target Market and the resulting Keyword Research are necessary precursors to Website implementation.

Keep in mind your objectives when creating a new Website:
  • The Rankings must be good for selected Keyword phrases.
  • The Search Engine Results Page (SERP) must entice the visitor into visiting the Website.
  • The Marketing message in the Website must result in new customers.

Here is a checklist that covers the essential aspects of setting up a New Website. The comments are not complete (this would take pages and pages) – they are only mind joggers. You can find plenty of articles on the Internet which will supply in depth details:

Website Name
Use Words in the URL relating to the content, so that visitors can easily remember the URL.

Website Hosting
Choose a Website host that offers reliable and personal service, with minimal downtime. The software available must be flexible enough to allow continuous Website Optimisation.
It is imperative to select your target market before a start on the Website build is made. You must know the age group, educational level, technical knowledge and degree of sophistication of your target audience. Identifying the target market goes hand in hand with Keyword research. You cannot optimise Keywords without knowing the target market.
Keyword Research
Keyword Research is needed from the start as it affects the content and every aspect of the Website. Each Web page must incorporate targeted Keyword Phrases.
Website Content
Select page topics and create the write-up. The write-up must stick to the topic and incorporate the Keyword Phrases selected for the topic. The Website must be friendly and direct. The Website must be professional.
Density Analysis
Originally SEO involved making sure that selected Keywords had a Density of 5%. Nowadays this will be regarded as Keyword stuffing. A Density analysis is still of value - check to see if a Keyword or Keyword phrase has been used too frequently (or too infrequently). Use synonyms to avoid any problems and improve the chances of a Search hit.
The Opposition
Do a search using your Keywords, and check how the opposition is going, and what they are using to get better rankings. When the new Website is up and running, remember that the "Sandbox effect" will operative.
Contact Us page
The "Contact Us" page should (if it has not been done elsewhere) establish trust and credibility.
Create a Company Logo, Images and Slideshows. A favicon.ico should be included with the Images. Make sure that the Company Logo has an explanatory ALT tag containing Keywords - it often appears in the SERP listing. Minimise Image sizes to improve response times.

The Meta Tags and Page Titles
The Keyword tags, Description tags and Page Titles must be optimally set. The resulting Search Engine Results Page (SERP) listing must be inviting.

Website Template
It is important that all the Web Pages are consistent, have the same look and feel, and are attractive. Create a Website Template that defines the layout, theme, style, colours and Fonts. A Website Template will also speed up development. An ASP.Net Master Page makes an ideal Template, and will ensure consistency between Web pages.
Cascading Style Sheets (CSS)
CSS is also necessary for consistency between Web pages. Use CCS to ensure that Printing does not include superfluous text, and that the font is not too small.
Choose the navigation style - vertical or horizontal are the alternatives. Also choose the style of the Menus and Sub Menus. Above all, page navigation must be simple and easy.

Website Statistics
Set up tracking statistics, or use Visual Basic and SQL Server to derive and store customised statistics.

Website Submissions
Submit the Website to the Search Engines and directories at the earliest moment, even if it is not complete. Submit the Website to any local directories.

Start submitting quality articles to submission Websites.
Intelligent Web Pages Visual can be used to vary Headings, Advertisements, Content and Images.

And finally ...

When the Website has been built, check that all the SEO Tips that you can find have been implemented. And keep checking on a regular basis. This is not a one-time task.

Sunday, November 28, 2010

General Mistakes in Search Engine Optimization Process

Search engine optimization process is a procedure to make your website search engine friendly, so that it can be easily accessible to both visitors as well as search engines. There are some general mistakes which people do when they start search engine optimization process.

  • Lack of research to select keywords & phrases- If you don’t do the proper research while selecting the targeted keywords & phrases then there may be a chance of losing an important part of traffic. A proper research of targeted keyword can make your website ranking higher and a lack of research can break your site’s traffic.

  • The badly written content of website – As we all know content is king. The web crawlers love the content, so your content should be unique and related to product and business information to make your site search engine friendly. If your website content is poorly written, not related to your business and never updated then your website is lacking the interest of users, as well as search engines that means your site is neither search engine friendly, nor user friendly. Your content should your targeted keyword phrases.

  • Use of black hat SEO Techniques- Use of black hat SEO techniques which are unethical also down your search engine ranking on search engines. These black hat SEO techniques contain keyword stuffing, invisible text etc. The search engine crawlers now become very aware of these black hat SEO techniques and can mark them to ban you site. So, use an ethical way for search engine optimization of your website.

  • Poorly Designed Website: Search engine friendly website design also play also a crucial role in search engine optimization process. A poor website design contains poorly designed frames, too much use of flash, improper website navigation structure, complex website design. A search engine friendly website design as discussed in previous blog helpful to increase your search engine ranking as well as user friendly.

  • Use of Improper Meta Tags and Alt Tags: If you use improper Meta tags it will make your rank down. These tags should be used properly in every page of website. Use relevant keyword phrases in Title tags, Meta tags, Alt tags to make your website search engine friendly.

An ethically optimized website does not acquire its way overnight; a successful search engine friendly website requires lot of hard work, patience and consistency with your work.

Jeniffer Jen blogs about “SEO friendly website development “at Click4Joomla. You can also follow me on Twitter @websitewithseo

Saturday, November 13, 2010

Search Engine Friendly Web Designing

Website Design is an important point while going to develop a website in order to make your business online. In current scenario of online marketing competition, a well designed website play a vital role to nurture your business. A well designed website does not only relate its attractiveness, user friendliness, but also relates to its accessibility i.e. how friendly it is with search engines.

A good web design should be informative, user friendly, easy to access, attractive to end users and friendly with search engines.

Importance of Search Engine Friendly Web Designing:

There are various strategies for search engine optimization such as link development, keywords etc. Search engine friendly design has equal importance like other strategies to improve the search engine ranking.

The search engine friendly web designing is very important for various reasons:

  • Due to current online marketing competition, it is necessary to have a search engine friendly designed website.
  • Targeted visitors want a beautifully designed website that is easy to navigate.
  • For search engines visibility, because your website design and structure affect the search engines crawling and indexation.
  • A search engine friendly web design can reduce your cost of advertising.

Guidelines for Search Engine Friendly Web Designing:

Here are some important search engine friendly web designing guidelines for web designing.

  • Avoid using frames. Web crawlers have lots of difficulties ranking these sites.
  • For search engine friendly web designing avoid using JavaScript navigation menus. Then the links are not visible to web crawlers, thus they are not able to follow them.
  • Try limited use of flash in for search engine friendly web designing, because any information presented in flash is not readable by spiders.
  • Use alt tag for graphics to make your web designing search engine friendly.
  • Use text links instead of image links to make your web designing search engine friendly.
  • Select a simple design instead of complex, because complex designs are not user friendly. It is necessary to have a user friendly design to design a search engine friendly website.

Jeniffer Jen blogs about “SEO friendly website development “at Click4Joomla. You can also follow me on Twitter @websitewithseo .

Saturday, October 9, 2010

Search Engine Optimization Process (SEO Process) - Search Engine Results Page (SERP) Report

Search Engine Results Page Report:

The final and last step of search engine optimization process is preparation of search engine result page (SERP) report for a specified keyword phrase. The SERP report is the page of website listings that a search engine shows you in result to submitting a search. The SERP report shows summary of your performance in whole SEO process.

Everyone would like to show their website in the top 30 listings, because after there is less chances for someone to visit your website by organic search. There are number of steps which we have discussed in our previous blogs to attain a good search engine ranking.

The essential factors which are involved to generate a SERP report are

1. Selected Keyword
2. Earned Links
3. Research on competitors’ keywords
4. Quality content

1. Selected Keyword— The most important and basic factor for search engine result page (SERP) report preparation is selected keyword. Search engine result page (SERP) report shows, the ranking of website for the keyword you have selected in the first step of search engine optimization process.

2. Earned Links --- The second thing we consider for the preparation of Search engine result page (SERP) report how many quality links you have earned. The quality links mean the links which you have earned from related websites interested in linking to your website. The quality links is the best way to increase the search engine ranking. A website with highest number of quality links is more likely to get listed on top when there is a hard competition. Search engines employ the strength of quality links to decide website’s importance.

3. Research on competitors’ keywords —Research on competitor’s keyword and ranking in the SERPs. Analyze what keywords they are targeting and how you can implement these keywords to your SEO campaign.

4. Quality content- As we all know, content is king. Quality content directs to natural links and search engines usually like the quality content. Quality content is not only for the search engines but also for our customers. Thus the quality content plays a significant role in Search engine result page (SERP) report.

There are many tools available in the market to check your ranking on Search Engine Result Page for your targeted keywords. You can check your search engine page rank with the help of these tools you can see where your website stands on the search engines.

Jeniffer Jen blogs about “SEO friendly website development “at Click4Joomla. You can also follow me on Twitter @websitewithseo