Search Engine Optimization Process-Keyword Research and Analysis

Keyword Research and Analysis

The second move in the Search Engine Optimization Process is keyword analysis.The website analysis report helps you out to target your keywords according to website visitors used for the search to visit your website. The purpose of keyword research is to choose closer keyword match what the consumer is looking for, increases the chance of getting good ranking and more traffic. Choose right set of keywords which can drive traffic to your website and correctly represent your business.

Keyword research is very important phase of the Search Engine Optimization Process. If your website containing the wrong keywords means which are not related to your business or products, then the search engine ranking is worthless. The keyword research process can be done in the following steps:

• Make a list of related keywords.
• Selection of keywords with the help of keyword research tool
• Target your keywords.
• Prepare to place keywords.
• Monitoring keywords

Step 1- Make a list of related keywords:

The first step in the keyword research process is making a list of prospective keywords. For this you have to think like a customer i.e. what keyword phrases a customer can think when he is searching for you product. It should be open and research oriented. Use sufficient words to wrap your products categories. Because for common words or single words it is not easy to get a good rank and traffic. You can take help of your family, friends, colleagues and other people to take the different keywords idea for your product. Choose the relevant keyword not excessively used.

Step 2- Selection of keywords with the help of keyword research tool:

Now, after preparing the list, next step is to narrow your keyword list based on the relevancy & popularity. You can analyze the search volume of your listed keywords with the help of different keyword research tools. There are different keyword research tool which gives you the information regarding the numbers of user carrying out the search using that term and the competition level for that keyword. There are so many keyword research tools in the market to determine the relevancy keywords. The list of some given as follows:

• Google Keyword Research Tool
• Word tracker
• Word stream
• Thesaurus.com

Step 3- Target your keywords:


Now, you have initial list of the relevant keywords and information about the search volume. In this step we target the keyword which we are going to use in our website. Choose right set of 10-20 keywords which can drive traffic to your website and correctly represent your business. Narrow your list by deleting the words which are not relevant to your business and use those words which are heavily used in your content. Combine the broad and targeted keywords to make a perfect mix of relevant and unique keyword phrases. Broad keyword phrases may fetch higher level of traffic, but relevant.

Step 4 - Place keywords:

Now you have a list of 10-20 targeted keywords. Now may be the keywords researched by you are present in the website content or not. May be some of them are there, but you have to make a plan to modify the content of pages which contain your keyword and where and how they would be used. The keyword phrases which you get after keyword research should be also place in the some other places also i.e. Title Tag, Meta Description Tags, Headings, and Alt text, Anchor Text / Navigational Links etc.

Step 5 - Monitoring keywords:

Your work is not completed yet now; you have to monitor your keywords phrases according to the need of customers and your need according to the time, because it is necessary to monitor your keyword according the time and your business needs.


Jeniffer Jen blogs about “SEO friendly website development”at Click4Joomla.
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