SEO Friendly Website Development

New Website Checklist

2010-12-23T01:40:00.000-08:00

Many companies and small businesses have a Website that is reasonably non-functional. The Websites just do not attract visitors, let alone customers or bring about sales – and a fantastic marketing opportunity goes to waste. With Internet competition on the increase, more and more Websites are being left out in the cold.

So before creating a new Website, it is essential to do some preliminary research. Identifying the Target Market and the resulting Keyword Research are necessary precursors to Website implementation.

Keep in mind your objectives when creating a new Website:

The Rankings must be good for selected Keyword phrases.
The Search Engine Results Page (SERP) must entice the visitor into visiting the Website.
The Marketing message in the Website must result in new customers.

Here is a checklist that covers the essential aspects of setting up a New Website. The comments are not complete (this would take pages and pages) – they are only mind joggers. You can find plenty of articles on the Internet which will supply in depth details:

Website Name
Use Words in the URL relating to the content, so that visitors can easily remember the URL.

Website Hosting

Choose a Website host that offers reliable and personal service, with minimal downtime. The software available must be flexible enough to allow continuous Website Optimisation.

Demographics

It is imperative to select your target market before a start on the Website build is made. You must know the age group, educational level, technical knowledge and degree of sophistication of your target audience. Identifying the target market goes hand in hand with Keyword research. You cannot optimise Keywords without knowing the target market.

Keyword Research

Keyword Research is needed from the start as it affects the content and every aspect of the Website. Each Web page must incorporate targeted Keyword Phrases.

Website Content

Select page topics and create the write-up. The write-up must stick to the topic and incorporate the Keyword Phrases selected for the topic. The Website must be friendly and direct. The Website must be professional.

Density Analysis

Originally SEO involved making sure that selected Keywords had a Density of 5%. Nowadays this will be regarded as Keyword stuffing. A Density analysis is still of value - check to see if a Keyword or Keyword phrase has been used too frequently (or too infrequently). Use synonyms to avoid any problems and improve the chances of a Search hit.

The Opposition

Do a search using your Keywords, and check how the opposition is going, and what they are using to get better rankings. When the new Website is up and running, remember that the "Sandbox effect" will operative.

Contact Us page

The "Contact Us" page should (if it has not been done elsewhere) establish trust and credibility.

Graphics

Create a Company Logo, Images and Slideshows. A favicon.ico should be included with the Images. Make sure that the Company Logo has an explanatory ALT tag containing Keywords - it often appears in the SERP listing. Minimise Image sizes to improve response times.

The Meta Tags and Page Titles

The Keyword tags, Description tags and Page Titles must be optimally set. The resulting Search Engine Results Page (SERP) listing must be inviting.

Website Template

It is important that all the Web Pages are consistent, have the same look and feel, and are attractive. Create a Website Template that defines the layout, theme, style, colours and Fonts. A Website Template will also speed up development. An ASP.Net Master Page makes an ideal Template, and will ensure consistency between Web pages.

Cascading Style Sheets (CSS)

CSS is also necessary for consistency between Web pages. Use CCS to ensure that Printing does not include superfluous text, and that the font is not too small.

Navigation

Choose the navigation style - vertical or horizontal are the alternatives. Also choose the style of the Menus and Sub Menus. Above all, page navigation must be simple and easy.

Website Statistics

Set up tracking statistics, or use Visual Basic and SQL Server to derive and store customised statistics.

Website Submissions

Submit the Website to the Search Engines and directories at the earliest moment, even if it is not complete. Submit the Website to any local directories.

Backlinks
Start submitting quality articles to submission Websites.
Intelligent Web Pages Visual Basic.net can be used to vary Headings, Advertisements, Content and Images.

And finally ...

When the Website has been built, check that all the SEO Tips that you can find have been implemented. And keep checking on a regular basis. This is not a one-time task.

General Mistakes in Search Engine Optimization Process

2010-11-28T22:49:00.001-08:00

Search engine optimization process is a procedure to make your website search engine friendly, so that it can be easily accessible to both visitors as well as search engines. There are some general mistakes which people do when they start search engine optimization process.

Lack of research to select keywords & phrases- If you don’t do the proper research while selecting the targeted keywords & phrases then there may be a chance of losing an important part of traffic. A proper research of targeted keyword can make your website ranking higher and a lack of research can break your site’s traffic.

The badly written content of website – As we all know content is king. The web crawlers love the content, so your content should be unique and related to product and business information to make your site search engine friendly. If your website content is poorly written, not related to your business and never updated then your website is lacking the interest of users, as well as search engines that means your site is neither search engine friendly, nor user friendly. Your content should your targeted keyword phrases.

Use of black hat SEO Techniques- Use of black hat SEO techniques which are unethical also down your search engine ranking on search engines. These black hat SEO techniques contain keyword stuffing, invisible text etc. The search engine crawlers now become very aware of these black hat SEO techniques and can mark them to ban you site. So, use an ethical way for search engine optimization of your website.

Poorly Designed Website: Search engine friendly website design also play also a crucial role in search engine optimization process. A poor website design contains poorly designed frames, too much use of flash, improper website navigation structure, complex website design. A search engine friendly website design as discussed in previous blog helpful to increase your search engine ranking as well as user friendly.

Use of Improper Meta Tags and Alt Tags: If you use improper Meta tags it will make your rank down. These tags should be used properly in every page of website. Use relevant keyword phrases in Title tags, Meta tags, Alt tags to make your website search engine friendly.

An ethically optimized website does not acquire its way overnight; a successful search engine friendly website requires lot of hard work, patience and consistency with your work.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on Twitter @websitewithseo

Search Engine Friendly Web Designing

2010-11-13T03:27:00.000-08:00

Website Design is an important point while going to develop a website in order to make your business online. In current scenario of online marketing competition, a well designed website play a vital role to nurture your business. A well designed website does not only relate its attractiveness, user friendliness, but also relates to its accessibility i.e. how friendly it is with search engines.

A good web design should be informative, user friendly, easy to access, attractive to end users and friendly with search engines.

Importance of Search Engine Friendly Web Designing:

There are various strategies for search engine optimization such as link development, keywords etc. Search engine friendly design has equal importance like other strategies to improve the search engine ranking.

The search engine friendly web designing is very important for various reasons:

Due to current online marketing competition, it is necessary to have a search engine friendly designed website.

Targeted visitors want a beautifully designed website that is easy to navigate.

For search engines visibility, because your website design and structure affect the search engines crawling and indexation.

A search engine friendly web design can reduce your cost of advertising.

Guidelines for Search Engine Friendly Web Designing:

Here are some important search engine friendly web designing guidelines for web designing.

Avoid using frames. Web crawlers have lots of difficulties ranking these sites.
For search engine friendly web designing avoid using JavaScript navigation menus. Then the links are not visible to web crawlers, thus they are not able to follow them.
Try limited use of flash in for search engine friendly web designing, because any information presented in flash is not readable by spiders.
Use alt tag for graphics to make your web designing search engine friendly.
Use text links instead of image links to make your web designing search engine friendly.
Select a simple design instead of complex, because complex designs are not user friendly. It is necessary to have a user friendly design to design a search engine friendly website.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on Twitter @websitewithseo .

Search Engine Optimization Process (SEO Process) - Search Engine Results Page (SERP) Report

2010-10-09T03:12:00.000-07:00

Search Engine Results Page Report:

The final and last step of search engine optimization process is preparation of search engine result page (SERP) report for a specified keyword phrase. The SERP report is the page of website listings that a search engine shows you in result to submitting a search. The SERP report shows summary of your performance in whole SEO process.

Everyone would like to show their website in the top 30 listings, because after there is less chances for someone to visit your website by organic search. There are number of steps which we have discussed in our previous blogs to attain a good search engine ranking.

The essential factors which are involved to generate a SERP report are

1. Selected Keyword
2. Earned Links
3. Research on competitors’ keywords
4. Quality content

1. Selected Keyword— The most important and basic factor for search engine result page (SERP) report preparation is selected keyword. Search engine result page (SERP) report shows, the ranking of website for the keyword you have selected in the first step of search engine optimization process.

2. Earned Links --- The second thing we consider for the preparation of Search engine result page (SERP) report how many quality links you have earned. The quality links mean the links which you have earned from related websites interested in linking to your website. The quality links is the best way to increase the search engine ranking. A website with highest number of quality links is more likely to get listed on top when there is a hard competition. Search engines employ the strength of quality links to decide website’s importance.

3. Research on competitors’ keywords —Research on competitor’s keyword and ranking in the SERPs. Analyze what keywords they are targeting and how you can implement these keywords to your SEO campaign.

4. Quality content- As we all know, content is king. Quality content directs to natural links and search engines usually like the quality content. Quality content is not only for the search engines but also for our customers. Thus the quality content plays a significant role in Search engine result page (SERP) report.

There are many tools available in the market to check your ranking on Search Engine Result Page for your targeted keywords. You can check your search engine page rank with the help of these tools you can see where your website stands on the search engines.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on Twitter @websitewithseo

Search Engine Optimization Process (SEO Process) -Link Popularity

2010-09-13T06:17:00.000-07:00

Link Popularity-
In search engine optimization process link popularity refers to how many incoming links your website containing from the other sites whether these links are coming from directories, articles or other websites. The number and quality links that comes from the other websites make your website SEO friendly and improve the website’s ranking.

It is an important factor to make your website SEO friendly by link popularity to which you linking i.e. the links should be worthy. For example a shoes making company link is not worthy for a website development company. Link popularity services help you to promote your business online at global audience reach.

You can start the link popularity to make your website SEO friendly with the help of following steps:

• You can start Link popularity to make your website SEO friendly by exchanging the link with other websites which are interested in exchanging the link with other websites. These sites are available in web directories, where you can search relevant company of your niche.

• Write article for link popularity which contains the rich information about your product and services for link popularity of your websites and submit these articles to the article directories like ezines.com etc.Give your link in the end after your signature. The article should be rich in keywords belongs to your business.

• Web directory submission is also useful for both link popularity and SEO Friendly. Web directory submission creates a good search engine ranking.

• Blog posting is also in trend now days to make your site SEO Friendly. But writing an interesting and keyword rich blog is not only useful for SEO friendly website, but also it can be a good source for link popularity. Post your blog to various web directories and insert the RSS feed. Add link of your website at the end and you can directly offer for the link exchange in you blog.

• Forums are also a useful source for link popularity, because forums are regularly indexed by search engines.

These are some way to increase your link popularity .You can do these activities by yourself or can take the help of professional service providers. Keep in mind that link popularity is not inserting the link here and there, for better search engine ranking it is necessary to contain the quality content in your site. Because it is necessary to attract other site owners.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on https://twitter.com/websitewithseo

Search Engine Optimization Process (SEO Process) -Article Submission

2010-08-31T06:16:00.000-07:00

Article Submission:

Like other steps of Search engine optimization process (SEO process), article submission is also an important step to make your website search engine friendly. Article writing and article submission to article directories assist you in providing the back links also. Good and quality content improve the visitor’s frequency and also make your website SEO friendly. But if the it is not submitted in a appropriate way and right article directories your effort of writing article is in vain.

The main motive behind the article submission is to make your site SEO friendly by attracting the large number of visitors. For Search Engine Optimization your article should be related to your business and contains the right keyword related your business. The article submission assists in advertising, marketing and online publicity of your business.

Why go for Article submission for Search Engine Optimization (SEO)?
• Article submission improves your search engine ranking by providing the back links to your site.
• Article submission is best option for link exchange.
• Article submission helps in establishing trust between your potential customers by offering them useful and valuable information about your product and services.

Few factors need to be consider to make your Article SEO friendly
• Article should contain unique and valuable information.
• Article should be relevant and related to your business i.e. it contains the right keywords which defines your products and services.
• Title of article should be directly related to content of the article.
• Articles content should not be too much lengthy because lengthy content lacks interest of viewers.

Links of some article directories are where you can submit your article is
• Ezine Articles
• Buzzle
• articlebase
• Go Articles
• Article Dashboard

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on https://twitter.com/websitewithseo

Search Engine Optimization Process (SEO Process) -Press release and Blog Creation

2010-08-18T05:19:00.000-07:00

As we move towards the next step of search engine optimization process (SEO process) it is Press Release and Blog creation.Press release is the key to make your website search engine optimized get the target visitors to your website by making it search engine friendly.

Press Releases

Press Releases are not very much older technique for search engine optimization process (SEO process) likes other SEO techniques to make your website SEO friendly. Press releases are very effective channel for SEO friendly website development and search engine campaign. A well structured and search engine optimized press release play an important role to enhance your website online presence.

A search engine friendly press release also helpful to inform people about activities related to company’s activities. Press releases are the fast and easy way to get backlinks, higher keyword rankings, traffic and visibility to your website.

• A search engine friendly press release contains main keywords and links of your website. When the search engine friendly press release is circulated, it can be selected by various news search engines, related websites and other channels as well as major search engines like Yahoo! And Google to produce the quality backlinks & increase page rank and link popularity.

• When you release your search engine friendly press release, it takes very less time to link with the news sites resulting early visibility of your website.

• You become more trustworthy when you show more information about your company. A search engine friendly press release contains the keywords related to your business which increase the traffic to your website.

A search engine friendly press release facilitates a great worth to your search engine optimization process. So, whether you are launching a new product or a new business partnership or anything which you think remarkable take it as an opportunity to increase the traffic to your website by releasing a search engine friendly press release.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on https://twitter.com/websitewithseo

Search Engine Optimization Process (SEO Process) -Social Bookmarking

2010-08-09T04:22:00.000-07:00

In this step of search engine optimization process we see how social bookmarking is helpful for search engine optimization and in increasing traffic to your website.

Social Bookmarking:
Social Bookmarking is marking a website which you like or want to save it for later on the web i.e. you can save it online. Because bookmark is online you can easily access it anywhere and also share with friends.

Bookmarks can be public or private. If your bookmark is public, then your favorite bookmarks are available for others to view and track as well, thus it helps in the social networking aspect.

Social Bookmarking and Search Engine Optimization (SEO ):

Social Bookmarking facilitates search engines in finding and ranking content with help of links to offer a channel for optimization of content. There are various available social bookmarking websites which provide do follow links. i.e. if we bookmark content and title it with the right keyword phrase to these sites, means we are obtaining a free link with the right anchor text.

These do follow social bookmarking sites assist in increasing the traffic and link building efforts. Thus boost in the search engine ranking and may be in Page Rank too. The links spread to various websites without much effort at your end.

The traffic comes from the social bookmarking links are highly targeted because the links are classified by subject with tags or keywords. This finally brings again & again visits from targeted visitors. `

Some famous social bookmarking sites with good PR are:
1 Slashdot PR9
2 Digg - PR8
3 del.icio.us - PR8
4. Reddit - PR8
5 Propeller - PR7
6. Folkd - PR7 etc.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on https://twitter.com/websitewithseo

Search Engine Optimization Process (SEO Process) -Search Engine Submission and Directory Submission

2010-07-29T03:22:00.000-07:00

This step of search engine optimization process include the search engine submission and directory submission. Search Engine Submission is the introduction step to introduce your website to search engines and Directory submission give assistance for both the SEO friendly website development and search engine optimization process (SEO process).

Search Engine Submission and Directory Submission:

Search engine submission is the process to make search engine aware about your website on the web so that they include your website in their indicies and search results .It is an attempt to inform search engines that your website is in existence.

The major search engines are Google , Yahoo! , Bing, Ask , AOL Search, AltaVista etc.The submission process is same as we discussed in my previous blog for sitemap submission.

Directory Submission: Directory Submission is an important step for both the SEO friendly website and search engine optimization process (SEO process).

The basic difference among a search engine and a web directory is:

Search engine crawlers the Internet to look for new web pages and then indexes the web links based on the relevancy it attaches to those links.

While in a web directory, we submit our links in the groups which relevant to our business. This process we done manually or with the help of software. After that links are reviewed by editors for making decision of accepting & rejecting.

Benefits of submitting links to Directories:

Directory Submission gives inbound links to your site which are required to make your website search engine friendly. Web directories; provide one way linking, which is search engine friendly.

Directory Submission allows you to write Anchor Text of your choice which is helpful the SEO friendly website and search engine optimization process (SEO process).

Directory Submissions are free of cost and paid both. You have the choice to choose according to your budget.

Directory Submissions provide targeted traffic to your website. Because the web directories provide the various categories based on the services and products you offer.

Directory Submissions give validation to search engines for your website link, which gives more worth, reliability and visibility to your web presence.

List of some directories:

The process of directory submission to make your search engine friendly is very easy and simple.Just open that particular directory on which want to submit your website. Then you see the different categories. Now select the appropriate category which relates to your services or products .Now you get the subcategories follow the same process as above select the right category. Click on the add site or add URL link you will get a form to fill which shows the following heading:

For Example:
Now you have to submit given details:

Title:
URL:
Category:Internet/Web Development
Description:
Contact Name:
Contact Email:
Reciprocal Link:
Submit

On click on submit button your website in the process of listing to that directory.It will take some time for review.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on Twitter @websitewithseo

Search Engine Optimization Process (SEO Process) -Sitemap Submission and RSS Feed Inclusion

2010-07-21T06:15:00.000-07:00

In this step of search engine optimization process, we dicuss the importance of site map for SEO friendly website development.

Sitemap Submission and RSS Feed Inclusion
It is necessary for a SEO friendly website development that the website should contain the sitemap which assist the web crawlers to read your website structure. Sitemap help web crawlers to know your website hierarchy.

Sitemap:
Sitemaps provide a simple graphical representation to inform search engines about pages on their sites that are available for crawling. Basically, sitemap is an XML file that lists the URLs for a site.

Web crawlers generally search pages from links within the website and links from the other sites. It also includes the information about each URL: when it was updated, importance of this URL in comparison to other URLs in the site.

Sitemap Creation and Submission:
Now you can understand the importance of sitemap for SEO friendly website development and SEO process. It is necessary to submit your website’s valid sitemap to all the top search engines like Google, Yahoo, MSN, Ask.com etc for the proper site indexing.
Sitemap creation is very easy with the help of free services like www.xml-sitemaps.com/ , www.automapit.com/ - and various other free sitemap generator services. For this you just need to submit your URL and they crawl your entire website to generate a sitemap.xml file, which we need to upload on the root directory of your website.

Sitemap Submission to top search engines
• Google Sitemap Submission
• Yahoo Sitemap Submission
• Bing Sitemap Submission
• Ask.com Sitemap Submission

Google Sitemap Submission:
For submitting the sitemap to Google you just need to follow following steps:

• Create a Google Webmaster free account.
• Add your website directly to the front page.
• Click on its link and look for sitemap in left bar.
• Click on add sitemap and follow the instructions.
• Type in the remainder of URL to let Google know where your site’s XML sitemap situated
• Save and now you have completed the process of Google Sitemap Submission.
Now from today you need to resubmit your sitemap, whenever you create a single new page & post.

Yahoo Sitemap Submission:

For submitting the sitemap to Yahoo you just need to follow following steps:
• Create a free account Yahoo Site Explorer .
• Add your website.
• Click on the “Manage” button to the left of added website.
• Now type in the remainder of URL to let Yahoo know where your site’s XML sitemap situated.
• Click on “Add feed”, yahoo will add your sitemap to its queue.
Now, follow this process again whenever you add a single new page on your website.

Bing Sitemap Submission:
The steps we need to follow for the sitemap submission on MSN (Bing.com):
• Create an account on Bing Webmaster Center.
• Add your website.
• Now point to XML sitemap.
• Use the following URL
http://www.bing.com/webmaster/ping.aspx?sitemap=www.sitename.com/sitemap.xml
Note: Write your URL instead of sitename.com.

Ask.com Sitemap Submission:

The process of submitting sitemap to ask.com is different from other. To submit your sitemap to Ask.com, simply follow the given link, only fill your website name instead of site name.
http://submissions.ask.com/ping?sitemap=http://sitename.com/sitemap.xml

RSS Feed Inclusion:
RSS is short form for “Really Simple Syndication”. RSS is a syndication plan for web content. Simply… RSS is a format for receiving regularly changing web content. For SEO Friendly Website development it is necessary to update your sites content regularly.

RSS feeds are regularly updating content that you can add to your WebPages for free! RSS feeds make available fresh articles, breaking news and popular headlines on any topic directly to your webpage without making your effort. RSS feed are published by anyone who wants to share their content to other. RSS feeds are available on internet from various popular publishers free, includes big names like Yahoo News .

Various websites show a small icon with the acronyms RSS to let you know that the RSS feed is available. It’s very simple …just adding one line of code to your website will update themselves forever.

Jeniffer Jen blogs about “SEO friendly website development “at Archsoft Technologies. You can also follow me on Twitter @websitewithseo

Search Engine Optimization Process (SEO Process) - Competitor Analysis

2010-07-16T01:31:00.000-07:00

In this step of search engine optimization process, we estimate the strong point & weak point of the competitors. The competitor analysis is very helpful to understand their online marketing strategy, how they are working to attain a good ranking on search engines. Competitor Analysis also helps in developing our strategy against our competitors.

For competitors analysis first you have to select the websites coming on the best rank for keyword phrase on which you want to get rank. If you are finding complexity in selecting the right keyword phrase for your business then go through my previous blog . Now analyze both on page and off page factors which play a key role for your competitor’s good search engine page ranking.

Now we have to analyze the following factors for competitor analysis:
• Keyword Phrase Analysis which your competitor is using.
• Analysis of link structure.
• Analysis of source code.
• Navigation Structure.

Keyword Phrase Analysis which your competitor is using.

Analyze the keyword phrases of competitor’s website what keywords they are using and where they are using these keywords? What is the frequency of the keyword phrase has been used? Keyword Phrase Analysis of competitor’s website helps you to select the right & unique keyword phrases and gives you an idea for right placement of the keywords.

Analysis of link structure.

In this step of competitor’s analysis analyze the competitor’s link structure gives the information about the links your competitor’s website has and how many they are? For this you can take the help of various available back link analyzer tools. You can analyze the links from which the competitors are getting traffic.

Analysis of source code.
In this step of competitor’s analysis examine the source code of the competitor’s website. For this right click on the home page of their website and click on view page source. Now examine the text link, description tag, anchor tag, title tag and heading tags (H1, H2, and H3) etc.View how many times text link containing the keyword phrase, determine the structure of description tag and title tag how the keyword phrase utilized in it ,observe how keyword phrase used in the H1,H2,H3 tags.

Navigation Structure.

Examine the page navigation structure and how they used the key phrase in navigation. Because you can often increase page relevance by accumulating the key phrase in the wording of your links.

Now after determining the tactics which are responsible for increasing the search engine traffic, it is time to applying all those strategies to your own website.

Jeniffer Jen blogs about “SEO friendly website development”at Archsoft Technologies. You can also follow me on Twitter https://twitter.com/websitewithseo

Search Engine Optimization Process-Keyword Research and Analysis

2010-06-30T06:54:00.000-07:00

Keyword Research and Analysis

The second move in the Search Engine Optimization Process is keyword analysis.The website analysis report helps you out to target your keywords according to website visitors used for the search to visit your website. The purpose of keyword research is to choose closer keyword match what the consumer is looking for, increases the chance of getting good ranking and more traffic. Choose right set of keywords which can drive traffic to your website and correctly represent your business.

Keyword research is very important phase of the Search Engine Optimization Process. If your website containing the wrong keywords means which are not related to your business or products, then the search engine ranking is worthless. The keyword research process can be done in the following steps:

Make a list of related keywords.
Selection of keywords with the help of keyword research tool
Target your keywords.
Prepare to place keywords.
Monitoring keywords

Step 1- Make a list of related keywords:

The first step in the keyword research process is making a list of prospective keywords. For this you have to think like a customer i.e. what keyword phrases a customer can think when he is searching for you product. It should be open and research oriented. Use sufficient words to wrap your products categories. Because for common words or single words it is not easy to get a good rank and traffic. You can take help of your family, friends, colleagues and other people to take the different keywords idea for your product. Choose the relevant keyword not excessively used.

Step 2- Selection of keywords with the help of keyword research tool:

Now, after preparing the list, next step is to narrow your keyword list based on the relevancy & popularity. You can analyze the search volume of your listed keywords with the help of different keyword research tools. There are different keyword research tool which gives you the information regarding the numbers of user carrying out the search using that term and the competition level for that keyword. There are so many keyword research tools in the market to determine the relevancy keywords. The list of some given as follows:

Step 3- Target your keywords:

Now, you have initial list of the relevant keywords and information about the search volume. In this step we target the keyword which we are going to use in our website. Choose right set of 10-20 keywords which can drive traffic to your website and correctly represent your business. Narrow your list by deleting the words which are not relevant to your business and use those words which are heavily used in your content. Combine the broad and targeted keywords to make a perfect mix of relevant and unique keyword phrases. Broad keyword phrases may fetch higher level of traffic, but relevant.

Step 4 - Place keywords:

Now you have a list of 10-20 targeted keywords. Now may be the keywords researched by you are present in the website content or not. May be some of them are there, but you have to make a plan to modify the content of pages which contain your keyword and where and how they would be used. The keyword phrases which you get after keyword research should be also place in the some other places also i.e. Title Tag, Meta Description Tags, Headings, and Alt text, Anchor Text / Navigational Links etc.

Step 5 - Monitoring keywords:

Your work is not completed yet now; you have to monitor your keywords phrases according to the need of customers and your need according to the time, because it is necessary to monitor your keyword according the time and your business needs.

Jeniffer Jen blogs about “SEO friendly website development”at Archsoft Technologies.
You can also follow me on Twitter https://twitter.com/websitewithseo

Initial Analysis helps while starting a Search Engine Optimization Process (SEO) for your website to get a better rank on search engines

2010-06-16T05:56:00.000-07:00

Search Engine Optimization Process (SEO Process)-

Now it is the e-commerce era when business promotion is largely dependent upon web technologies. Internet marketing and web promotion of your business and products is essential to compete with your competitors. SEO plays a crucial part in this time of e-commerce.

The figure shows all the important steps followed by all the SEO experts to promote your website on search engines i.e. seo process (search engine optimization process).

Here we discuss on first step of search engine optimization process –Initial Analysis

Initial Analysis

The process of search engine optimization (SEO) begins with the initial analysis of the website to get an absolute and broad evaluation of your website’s current position. The main purpose of initial analysis for SEO process is to initiate effective SEO campaign to get a successful online presence for business enhancements.

During the SEO process in initial analysis we will get a image of the strategy with regard to search engine optimization or search engine promotion that would exactly work for your online business promotion.

The main reason to do the initial analysis for search engine optimization:

Because each website is specific and need to be approached separately to find a ballpark figure according to the work.
Because SEO should be thoroughly planned and it is impossible without knowing to who with you are dealing.
Because we have to decide the approach by which we have to work and how long it is.

Initial Analysis in SEO process contains:

The technical evaluation of your website to get the strong and weak point of the website.
Analysis of the indexing of pages.
Analysis of current ranking of website on various search engines.
Analysis of factors which are preventing your website to get a good search engine ranking.
Keyword used in your website.
Analysis of search engine compatibility of your website.
A report which consisting the practical prospective for organic position.
Analysis of website’s structure.

There are many SEO companies in the market that help you to take the required steps for completion of SEO process for internet marketing and web promotion of your business.But choosing the right one among them is hard nut to crack.

Jeniffer Jen blogs about “SEO friendly website development”at Archsoft Technologies.
You can also follow me on Twitter https://twitter.com/websitewithseo

How to Start a SEO Campaign

2010-05-30T01:19:00.000-07:00

Several small & mid size businesses contact us daily for SEO consultation and helping their websites rank well on search engines. One common question we always hear is:

Where and how do I start my SEO Campaign from?

We thought it would be a very good topic for our blog post & should help all our readers.

A couple of points to note before we start -

* We are assuming that you already have the domain name because finding a good domain name would be a separate topic of blog.
* This list is far from complete because there are still several other factors that affect your website position.

So, here are some of the most important steps that you can yourself take care of before going to any SEO company to manage your search engine marketing campaign.

1. Find your targeted keyword

The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.

It is much more complicated than it sounds. We just wrote about a simple tip on keyword research that a beginner should always do.

2. Set the title of your website pages right

After you have decided on your keywords, the next step is to set them up properly. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website. Your homepage’s title should contain your targeted keyword. All the other pages of your website should have title related to the content of that respective page. For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.

3. Set up meta keywords and description

Though Google has said they do not read meta tags content but we still advise to put your targeted keywords in <meta name="”keywords”/">field and one line description of your website in <meta name="”description”/">field in your header tags. Many other search engines will still read them and Google won’t give you negative marks for that.

4. Unique content for the home page

Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page. Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing. If possible, put your local business address and phone number on home page & contact us page to get noticed on “local business results” on Google.

5. Business Blog

Google loves to blog and so does the other search engines around. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 blogs every week about your business. The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business. It would be an icing on the cake, if you put these blogs on the homepage, just like what we have on Archsoft.

We recommend using wordpress because they are easy to set up and the come up with various SEO Plugins that help in optimizing your blog for search engine rankings.

6. Install traffic analyzer

Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.

We suggest using Google Analytics for 2 reasons -

1. It is free & provides everything you would want.
2. Our website discovery tool works very well with Google analytics to help you find the new keywords that bring you traffic. Read more about it on our previous blog post here.

7. Monitor your website rankings

* Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords. We, at Archsoft, offer this service for free. You can register your website with your targeted keywords and we will monitor your rankings on daily basis. You can be rest assure to get notified by email as soon as your rank has changed for Google, Yahoo or Bing. This will even help you track the work done by whichever SEO company you have chosen for your campaign.

8. Setup business profiles on social media websites

Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter. Maintaining & optimizing them is again a different topic of discussion about which we will soon post here.

We hope that you found this list as a good starting point to help you in setting up your SEO Campaign. We also advise our clients to educate themselves by spending 30 minutes daily in reading latest news in the SEO world. You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well. A few ones that we love

* http://www.dailyseoblog.com
* http://www.seo-theory.com
* http://www.seomoz.org
* http://www.webmasterworld.com (Highly Recommended)

Well, we have finished our part. Time for you now to add more points which you think would be useful for a beginner in the SEO world. If you like reading this post on the Archsoft Blog, do subscribe to our feed!

Jeniffer Jen blogs about “SEO friendly website development”at Archsoft Technologies.
You can also follow me on Twitter @websitewithseo

How to plan SEO for your website?

2010-05-21T06:24:00.000-07:00

While planning for a successful SEO Campaign, it is necessary to identify the systematic approach of client’s business, marketing objectives, accurate planning and implementation. A reputed SEO Company always begins a SEO campaign with a proper SEO planning. The initial step towards SEO planning of your website is website analysis.

Why website analysis for SEO Planning.

Website Analysis includes the measurement, collection and analysis of the data of site’s visitors. This data is necessary to show the difference in the search engine ranking before and after SEO.

Website analysis shows the status of the website visitors at present time and after the SEO of the website. It includes all the data about no. of website’s visitors, website traffic and keyword used by the visitors.

Process for Website Analysis Search Engine Optimization (SEO) Planning-

The process of search engine optimization begins with website analysis. It is the most important part of SEO planning and it is the combination of several sub processes.

In website analysis first have a look on website structure because structure of the website affects the position of website in search engines

1. Target Market ( Local / International )

Before starting the SEO campaign it would be useful to understand the limits of our business boundaries i.e. we are planning to promote the business in local market or globally. With the help of website analysis report we can see the website visitors’ country wise. This report assists the website owner and SEO Company to choose the strategy for local market or global market

2. Keyword Analysis

The website analysis report helps you out to target your keywords according to website visitors used for the search to visit your website. You can also use google adwords keyword analysis for relevant or profitable keywords. The purpose of keyword analysis is to choose closer keyword match what the consumer is looking for, increases the chance of getting good ranking and more traffic. Choose right set of 6 - 7 keywords which can drive traffic to your website and correctly represent your business.

3. Competitors Analysis

Competitors website analysis is important to analyze their position on search engine ranking and to do the SEO planning accordingly to be ahead them. By analyzing their website you can plan for adding the important feature to make your website effective to them.

4. Web Analytics Report

Web Analytics Report provides the important data about your website visitors, such as country specific, browser specific, and many more details on monthly, daily and weekly basis. This report you can find with the help of many software available on the net such as www.google.com/analytics

To create a SEO strategy and implementation of it needs a lot of knowledge about search engines and experience in the field of search engine optimization.

Jeniffer Jen blogs about “SEO friendly website development”at Archsoft Technologies.
You can also follow me on Twitter @websitewithseo